Barbie and Scott Pressly Experiential Brand Marketing Fund
Fund
Purpose
Spendable income for academic support restricted to the Warrington College of Business, Marketing Department. To support project based teaching and programs focused on branding and brand management. The initiative will initially establish an AI Brand Lab course designed to teach advanced analytical methods for monitoring and analyzing brand sentiment and brand health.
Spendable income for academic support restricted to the Warrington College of Business, Marketing Department. To support project based teaching and programs focused on branding and brand management. The initiative will initially establish an AI Brand Lab course designed to teach advanced analytical methods for monitoring and analyzing brand sentiment and brand health.
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